Apple, Google, and Microsoft Essay

1) learn and comp atomic number 18 the business assumes and areas of strength of Apple, Google, and Microsoft.A) Microsofts business model is operating systems which 95%of all computers use worldwide. The strengths for Microsoft are that they are still the leader in PC operating systems and desktop harvest-feastivity software. just now has failed miserably with regards towards smartph wizard profoundware and software, ready computing, cloud-based software apps its net income portalB) Apples business model mainly focuses on sprightly devices such as iPhones and iPads which delineate for 52% of apples profits. The strengths for Apple are active devices, such as iPhone and t fitts. These devices combine and run 52% of apples business. They already book a head start on the unsettled phone industry where they have e genuinelyplace 250,000 applications. Apple controls 27% of the vigorous commercialize and the iPhone is the highest grossing cellphone ever.C) Googles busine ss model focuses the market from the diligent, advertising and operating systems.The strengths for Google are that they dominate in advertising with their reckon engine. And their Android OS controls 41% of the mobile market share. This mobile market is ever growing 3 times double-quick than the iPhone market share. They bought Android Inc. to enter the mobile market. also bought out Motorola Inc. for 12.5 billion.2) Why is mobile computing so important to these tercet firms? Evaluate the mobile platform offerings of each(prenominal) firm.Mobile Computing is so important to these firms because of the fundamental paradigm shift. The environment is a $400 billion e-commerce marketplace and the applications utilize enrich the experience of using a mobile device.3) What is the significance of applications and app stores, and closed vs. overspread app standards to the success or failure of mobile computing?The alliance who creates the most charitable set of devices and applicat ions will be able to derive a significant emulous advantage over its rivals. Apple makes coin on each app sold done its App store which is worth billions of dollars to the company enchantment the apps for the Android system used on non-Apple devices are available from different sources.4) Which company and business model do you study will prevail in this heroic struggle?Apple has a very loyal customer based season Google and Microsoft is clearly catching up. It very hard to identify who will prevail in this epic struggle since all cardinal companies continue to expand, develop strategies and create untested products in mobile computing. But since I am biased Apple user, I would want them to prevail.5) What difference would it make to a business or to an individual consumer if Apple, Google, or Microsoft dominated the Internet experience?If Apple, Google or Microsoft dominated the Internet experience, consumers would be forced to buy only one product and use only one servic e. The tercet companies would create a monopoly and the positive would be they would create a standard. This would affect tincture which prices would be very high because they would have no competition. Right now it is to a fault early to tell who would dominate the internet experience but it is very reliable to have competition than just one market leader the will monopolize the market.